ABOUT VERDI

APPROACH: WHAT WE BRING

CARPE DIEM?
In marketing, it’s about seizing the moment: the crucial time in the sales cycle when a prospect engages. That precise point at which they call, click, connect, convert, purchase. By directing these “action moments,” we can make the greatest impact on a campaign’s performance.

And revenues rise. Dramatically.

AT VERDI WE:

• Extend the efforts of branding and media teams.
• Employ advanced data targeting to deliver better-qualified prospects.
• Tap 1,000s of attributes on millions of consumers + B2B decision-makers.
• Integrate best practices from Interactive and Direct to maximize performance.
• Produce complex online and offline campaigns – quickly, and cost efficiently.
• Yield our clients a higher return on every marketing dollar they spend.

SERVICES: WHERE WE FIT

Take a look at our clientele and you’ll see it encompasses traditional agencies and internal marketing teams from multiple industries. The reason is that we offer a more accountable, cost-effective way for them to benefit immediately from customer intelligence and behavioral marketing tactics.

And that immediacy is important. Prospects exhibit specific behaviors – and give important signals – as they follow the path from first impression to buying. So it is crucial to quickly allocate marketing tactics to where they will have the strongest effect.

HERE’S HOW VERDI’S SERVICES FIT WITHIN THE MARKETING MIX:

Branding experts shape perception.

Media teams build awareness.

Verdi motivates people to engage and convert.

TEAM: WHO WE ARE

Our multidisciplinary team includes marketing strategists, tactical experts and authorities on buyer psychology and behavior. By maintaining a wide variety of talent, we are able to provide the optimal level of specialization – AND DIVERSITY OF PERSPECTIVE – required for each client and project.

Most Verdi team members bring more than 20+ years in our respective fields. Together, we have provided guidance to many of America’s leading brands, businesses and non-profit organizations.