Turtleback Mountain Resort has engaged Verdi Behavioral Marketing to launch a cross-channel direct marketing initiative to coincide with TMR’s debut at the upcoming Denver Golf Expo. This is the first of a series of campaigns that use targeted direct mail in concert with personalized URLs and other online components to pique interest among qualified prospects and compel them to contact TMR’s sales team at golf shows throughout the U.S.
Turtleback Mountain Resort is an award-winning golf community located 90 minutes south of Albuquerque, New Mexico. It is adjacent to Elephant Butte Lake, New Mexico’s largest recreational lake, and the new Spaceport America, the world’s first purpose-built commercial spaceport.