Verdi’s household-specific online display advertising technology has been selected by the Colorado Tourism Office as a key test in its Spring-Summer 2012 consumer campaign. The multimedia “Come to Life” campaign, created by Karsh\Hagan Advertising, is one of CTO’s largest marketing initiatives to date.
Verdi’s portion of the CTO campaign will run in key geographic feeder markets and serve ads only to households meeting specific demographic and lifestyle criteria. This innovative new technology taps Verdi’s advance data targeting expertise to make clients’ online advertising significantly more efficient. Unlike traditional ads, which are restricted to specific media properties’ websites, consumers will see CTO’s ads on the sites they like to visit – among more than 30,000 websites nationwide.