DEA, one of the fractional real estate industry’s leading international sales and marketing consultants, has hired Verdi Behavioral Marketing to plan, execute, and track multiple direct mail lead generation campaigns to drive sales of its clients’ projects.

These vacation home developments include the Residences on King in Charleston, SC; Fairmont Heritage Place El Corazon de Santa Fe in Santa Fe, NM; and the Whiteface Lodge Residences in Lake Placid, NY. Direct response marketing typically out-performs other media for high-end, luxury fractional real estate. Verdi’s team members are known for their expertise in this space, having given seminars at key industry conferences and launched successful campaigns for 40+ private residence clubs.