Saint Joseph Hospital Foundation today launched a new website and direct response marketing campaign developed by Verdi Behavioral Marketing. The site underwent a significant re-design – featuring a new look, navigation, CMS, and enhanced analytics. The site’s launch also coincides with a targeted, cross-channel direct response marketing campaign to drive charitable donations.

Saint Joseph Hospital Foundation is the fundraising arm of Denver-based Exempla Saint Joseph Hospital – a part of the Sisters of Charity of Leavenworth System.  Founded in 1873, Saint Joseph is one of Denver’s oldest hospitals. Today it is a nationally top-rated teaching hospital and a regional leader in several medical disciplines. The Heritage Project is the foundation’s most significant capital campaign in decades whose mission is to fund Exempla Saint Joseph’s $623 million renovation and new hospital complex in downtown Denver.