The Reefs Club, the luxury real estate offering from one of Bermuda’s top hoteliers, has employed Verdi Behavioral Marketing to plan and execute its upcoming sales lead generation campaign. Targeted direct mail launches this week to key U.S. and Canadian feeder markets – as Bermuda’s high season gets underway.

The Reefs has served Bermuda’s most discerning visitors since 1947 – recognized as one of the world’s best hotels by Travel + Leisure and Condé Nast Traveler.  The Reefs Club is a private residence club featuring 2- and 3-bedroom residences overlooking a pink sand beach and the azure Atlantic Ocean. Club members enjoy all the advantages of vacation home ownership, combined with the services and amenities of a first-class resort.

Managing The Reefs Club sales and marketing efforts is Peter Kempf International Ltd., a leading fractional real estate consultancy offering a complete array of services to developers of the world’s most distinctive private residence clubs.