Leading Phoenix advertising agency MartzParsons has selected Verdi to deploy tests of two digital targeting channels to generate real leads for The Reef Residences at Atlantis on Paradise Island in the Bahamas. 

The campaign will include contextual display advertising, and acquisition email targeting households that meet certain geographic, demographic and lifestyle criteria – including Caribbean travel affinity. The Reef Residences are the only residential beachfront opportunity at Atlantis. Atlantis is the most popular Caribbean resort, boasting the world’s largest water park and open air marine habitat.