In partnership with Elliott Ross Marketing, Verdi has been hired to plan and execute a targeted direct mail campaign to generate qualified sales leads for this unique fractional real estate product. The purely offline tactic is tailored to prospects with the highest likelihood of purchasing – and it will help The Phillips Club maintain cost efficiency in one of the nation’s most expensive media markets.
The Phillips Club at Lincoln Square is Manhattan’s premier private residence club from the nation’s top urban mixed-use real estate developer, Millennium Partners. It is currently selling luxury homes in its second tower – following the successful sell-out of more than 500 units in its first tower.