Verdi has successfully launched the first of several B2B marketing campaigns for Children’s Hospital Colorado – recently named the nation’s #6 pediatric hospital by U.S. News and World Report.

The campaign goal is to increase awareness and patient referrals into six of CHCO’s service lines from specialty physicians nationwide. The multi-channel efforts include email, direct mail, and campaign-specific landing pages for the Breathing Institute, Center for Cancer and Blood Disorders, Digestive Health Institute, Heart Institute, Neurosciences Institute, and Orthopedics Institute.