Chicago-based Krez Group recently retained Verdi for strategic planning as part of a new initiative to refine its brand and drive incremental sales growth across its 22 product and service offerings.

Krez Group, founded in 1909, is a collection of specialized niche subcontracting companies – John Caretti & Co., Barrier Corp., and Spray Insulations Inc. – whose specialty is tackling complex projects and providing flooring and insulation solutions to the commercial construction industry in the Chicago area.