Leading Canadian advertising and marketing agency, Big Idea Communications, has retained Verdi to provide advanced data analysis, enrichment, predictive modeling, and campaign strategy for selected healthcare and resort industry clients.

Verdi and Big Idea are also co-developing a proprietary algorithm in the healthcare space for more-efficiently targeting prospective patients that promises to significantly improve lead quality and conversion rate. This is currently being tested as a pilot program for one client, and should be released industry-wide in the coming months.