Verdi principal Jim Fox will join other direct marketing experts on a panel April 4 hosted by the Colorado chapter of the Business Marketing Association entitled, “How Interactive Marketing Thrives with Combination of Digital, Print and Direct Mail.”

The session will cover how leveraging multiple marketing platforms creates critical advantages in optimizing ROI and response rates. The panel will also include Gabe McMurtry, Marketing Manager, Acquisition Strategy, DISH Network; Dan Brown, Director, Fundraising Marketing, Focus on the Family; and Steve Rhodes, Sr. Innovations Specialist, Japs-Olson Company.

The half-day regional event will include two other sessions, as well:

“The Evolving Landscape: How the Email World has Shifted to the Center of the Digital Ecosystem,” with Ryan Phelan, Vice President of Marketing Insights, Adestra

“The B2B Search Landscape: Aligning Your Campaigns to the Buyer’s Journey,” with Zach W. Randall, Partner, Big Footprint; and Joe Koziol, Google Agency Adwords Specialist, Google