USING NEW VOTER-SPECIFIC DIGITAL AD TARGETING TO WIN AN ELECTION
As the political ad season is ramping up quickly, we feel it appropriate to post this Case Study “snapshot” from a very close Colorado primary election a while back.
Our technology has delivered up to a 50x return on ad spend (ROAS) for Verdi’s corporate clients. And it produces strong increases in GOTV efforts for our political clients.
It is as precise as direct mail, but a small fraction of the cost. It is far more efficient than Google AdWords, as there is none of the typical waste due to geographic and demographic targeting limitations.
For more details, please contact Jim Fox on our team at jfox@VerdiPartners.com or 303-569-8885.