Leading Real Estate development and marketing firm Burnett Partners has signed Verdi provide marketing strategy and develop the new brand, website and printed collateral for a yet-undisclosed private island on the Atlantic coast of the United States. Burnett Partners works with select developers, private equity groups, iconic hotel brands and ultra-high net worth owners to […]
Synopsis: Everybody’s talking about metrics, and this article provides helpful equations and tips.
Colorado’s leading credit union has signed Verdi to provide marketing research, strategy, and direct-response campaign implementation to gain new customer insights and build its member base among its 25 branches throughout the Denver Metro Area. Founded in 1936, Bellco Credit Union now has over 320,000 members and $4 billion in assets. Bellco actively supports the […]
Chicago-based Doculabs has retained Verdi principal Jim Fox to provide CCM and marketing process expertise as part of their engagement with a Fortune 500 client in the financial services industry. Typically these projects provide an objective review of the client’s customer communications program (strategy, people, process, technology, financial and supplier utilization), gaps and opportunities for […]
USING NEW VOTER-SPECIFIC DIGITAL AD TARGETING TO WIN AN ELECTION As the political ad season is ramping up quickly, we feel it appropriate to post this Case Study “snapshot” from a very close Colorado primary election a while back. Our technology has delivered up to a 50x return on ad spend (ROAS) for Verdi’s corporate […]
Verdi, in a joint-venture with Big Idea Communications, has developed a new predictive modeling technology that will make the sales process significantly more efficient for the $11 billion vacation ownership industry. The ProphetScore™ technology analyzes each resort property’s historical sales prospect and buyer data; enriches each record with 1,000s of demographic, psychographic and behavioral attributes; […]
The Cloister Ocean Residences recently announced it sold more than $45 million in luxury, shared ownership real estate since summer 2015, including a record $24 million in 2017. This gated community in the heart of the prestigious Sea Island Resort has now sold out of developer inventory, with only a few re-sales are available. Since […]
Black Hills Energy Services has retained Verdi to conduct customer data analysis, enrichment and profiling to inform the strategic planning process and – ultimately – make the sales process more efficient and improve marketing campaign performance. Black Hills Energy Services is a leading marketer of natural gas products and services to wholesale and retail customers […]
Verdi principal Jim Fox will join other direct marketing experts on a panel April 4 hosted by the Colorado chapter of the Business Marketing Association entitled, “How Interactive Marketing Thrives with Combination of Digital, Print and Direct Mail.” The session will cover how leveraging multiple marketing platforms creates critical advantages in optimizing ROI and response […]
Leading Canadian advertising and marketing agency, Big Idea Communications, has retained Verdi to provide advanced data analysis, enrichment, predictive modeling, and campaign strategy for selected healthcare and resort industry clients. Verdi and Big Idea are also co-developing a proprietary algorithm in the healthcare space for more-efficiently targeting prospective patients that promises to significantly improve lead […]
Verdi was recently enlisted by Sea Island Resort to provide advanced data profiling/predictive modeling, acquisition email marketing, household-specific digital advertising, and direct mail to identify qualified prospects and generate sales leads for its premier private residence club, The Cloister Ocean Residences. The Cloister Ocean Residences are luxury vacation homes in a gated oceanfront enclave overlooking […]
Chicago-based Krez Group recently retained Verdi for strategic planning as part of a new initiative to refine its brand and drive incremental sales growth across its 22 product and service offerings. Krez Group, founded in 1909, is a collection of specialized niche subcontracting companies – John Caretti & Co., Barrier Corp., and Spray Insulations Inc. […]
Guaranty Bank and Trust Company will be tapping Verdi’s strategic and tactical expertise on a direct mail test targeting commercial banking prospects near selected regional branches. A wholly-owned subsidiary of Guaranty Bancorp (Nasdaq: GBNK), Guaranty Bank and Trust was founded in 1955 as Denver’s first new commercial bank in 46 years. It has 26 Colorado […]
Earlier we’ve blogged about using algorithms for employee recruitment and the effects of confirmation bias on decision making. A recent article by Quentin Hardy in The New York Times technology blog Bits entitled Using Algorithms to Determine Character takes this to a new level. He highlights a few companies that are using algorithms to judge […]
Verdi has successfully launched the first of several B2B marketing campaigns for Children’s Hospital Colorado – recently named the nation’s #6 pediatric hospital by U.S. News and World Report. The campaign goal is to increase awareness and patient referrals into six of CHCO’s service lines from specialty physicians nationwide. The multi-channel efforts include email, direct […]
In partnership with Dering, Elliott and Associates, Verdi has been hired to plan and execute a targeted sales lead generation campaign for this unique private residence club on scenic Lake Eufaula in eastern Oklahoma. Carlton Landing encompasses 1,700 acres of lakefront land rich in natural beauty – rolling hills, reliable water conditions, old growth forests […]
Following successful tests earlier this year, luxury hospitality leader RockResorts has elected to continue deploying Verdi’s household-specific digital display advertising technology for the upcoming winter season. The campaign will drive bookings into several properties at Vail and Beaver Creek – as well as Half Moon Resort in Jamaica. RockResorts is a division of Vail Resorts, […]
The J.A. and Kathryn Albertson Foundation and its agency Drake Cooper have selected Verdi for an email campaign to promote one of the organization’s Super Supers events among Idaho families with school-aged children. The J.A. and Kathryn Albertson Foundation is a Boise-based, private family foundation committed to the vision of limitless learning for all Idahoans. […]
Verdi – in partnership with Baby Boomer marketing experts, Brent Green & Associates – has been enlisted by KDB Software to supply market research, analysis and marketing planning for KDB’s new web-based platform, Reflections. Reflections is poised to become the leader in the “preservation of personal wisdom.” It is an interactive, multi-media “memory archive” – […]
In partnership with leading regional ad agency, Drake Cooper, Verdi has been retained to launch a new acquisition email test program for Kount – a leading innovator in the field of e-commerce fraud prevention software. Kount is known for its proprietary technology that enables some of the world’s best-known brands to expand their businesses internationally without […]
In partnership with Elliott Ross Marketing, Verdi has been hired to plan and execute a targeted direct mail campaign to generate qualified sales leads for this unique fractional real estate product. The purely offline tactic is tailored to prospects with the highest likelihood of purchasing – and it will help The Phillips Club maintain cost […]
Jamaica’s premier luxury lodging and resort property – Half Moon Resort – has hired Verdi to conduct analysis on its guest database and to launch a digital advertising campaign targeting specific households matching the Half Moon buyer profile. Now in its 60th year and under the same family ownership, Half Moon, a RockResort, has earned […]
Children’s Hospital Colorado has engaged Verdi to provide strategic planning and research for its 2014 service line marketing initiative. The plan and related campaigns will leverage best practices in B2B direct and content marketing – increasing awareness and patient referrals to the hospital’s Breathing Institute, Center for Cancer and Blood Disorders, Digestive Health Institute, Heart […]
Leading Phoenix advertising agency MartzParsons has selected Verdi to deploy tests of two digital targeting channels to generate real leads for The Reef Residences at Atlantis on Paradise Island in the Bahamas. The campaign will include contextual display advertising, and acquisition email targeting households that meet certain geographic, demographic and lifestyle criteria – including Caribbean […]
Hospitality leader RockResorts International recently retained Verdi to test a new advanced digital targeting technology for its 2013-14 winter season. RockResorts’ luxury resort hotels offer casually elegant accommodations, state-of-the-art RockResorts® Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. Vail Resorts, Inc. is the premier mountain resort operator in North America.
CostaBaja, a top-ranked resort near La Paz, Baja California Sur, is tapping Verdi’s targeted marketing expertise to drive qualified sales leads for its luxury townhomes and fractional real estate offerings. The campaign is part of a multi-channel, integrated marketing effort throughout 2013, orchestrated by leading real estate marketing agency DEA of Park City, Utah. CostaBaja […]
You can see that Verdi focuses not only on HOW well a campaign performs, but rather WHO – which specific prospects – perform best. At this level of targeting and analytical detail, our clients gain insights that are more actionable – and that more readily translate to increasing their campaign ROI. The same is true […]
Synopsis: Here are 5 frequently asked questions about this new technology for targeting digital display ads.
This piece by Somini Sengupta in the New York Times takes a critical look at Facebook and its quest to be “the Web’s most effective advertising platform.” Interestingly, Facebook is working with some of Verdi’s data partners to get there. In other words, Facebook users don’t divulge all of their relevant characteristics on the platform, […]
Verdi just launched its fully-redesigned website – complete with client case study “snapshots,” interactive graphics, blog posts, and various downloadable resources on Behavioral Marketing. The latter includes topical articles, white papers, tip sheets, and presentations produced by various members of the Verdi team. Verdi co-founder Jim Fox commented, “This may not be widely-covered news, but […]
“With great power comes great responsibility.” – Voltaire “Big Brother is watching you.” – George Orwell This recent piece by Simon Dumenco from the Data Issue of Ad Age is a witty commentary on Big Data. He describes not only what it can do, and its public perception, but he points out that as we […]
Clean Energy Collective is revolutionizing the way Americans will bring reliable solar power to their homes, and it recently hired Verdi to help develop its consumer marketing strategy and execute lead generation campaigns in multiple markets. Clean Energy Collective is the nation’s leading builder of community-owned solar gardens, helping communities save money, and help the […]
This article recently ran in Target Marketing about Household-Addressable television now being a more efficient broadcast ad buy – and bringing TV truly into the direct marketing channel. All those televised infomercials and the old Vego-matic ads were technically direct response – but they were still targeted by broad viewer segment and not by individual. […]
Verdi has been selected by Cochlear Americas, the leading global expert in implantable hearing solutions and its agency of record, Sukle Advertising & Design, to provide advanced targeting tactics as part of a nationwide consumer marketing initiative. Founded more than 30 years ago in Sydney, Australia, Cochlear is the worldwide innovator in implantable devices that […]
Here’s another great article from David Brooks. As data geeks, our team looks forward to following him over the next year – where he’ll be “getting a better grip on some of the questions raised by the data revolution: In what situations should we rely on intuitive pattern recognition and in which situations should we […]
New York Times Op-Ed columnist David Brooks has always been an astute observer of American cultural and behavioral phenomena. My first introduction to him was with his book, Bobos In Paradise, which he wrote about the melding of the Bourgeois and Bohemian classes here in the US upon his return from several years in Europe. […]
Costa Rica’s luxury oceanfront retreat, The Palms, has hired Verdi to launch a geo-targeted direct mail campaign in efforts to promote their new fractional home ownership offering. Focusing on selected markets with direct flights to Costa Rica, The Palms is offering special nightly rates, allowing potential visitors to experience first-hand everything that the property has […]
Recently a friend of mine said when he saw our tagline, “So YOU’RE the one who’s driving buyer behavior!” Consumer data is one of those topics that is both fascinating (as a marketer) and creepy (as a consumer). Here’s a recent article about a company whose infrastructure is behind a lot of U.S. consumer data. The NY […]
The Reefs Club, the luxury real estate offering from one of Bermuda’s top hoteliers, has employed Verdi Behavioral Marketing to plan and execute its upcoming sales lead generation campaign. Targeted direct mail launches this week to key U.S. and Canadian feeder markets – as Bermuda’s high season gets underway. The Reefs has served Bermuda’s most […]
Saint Joseph Hospital Foundation today launched a new website and direct response marketing campaign developed by Verdi Behavioral Marketing. The site underwent a significant re-design – featuring a new look, navigation, CMS, and enhanced analytics. The site’s launch also coincides with a targeted, cross-channel direct response marketing campaign to drive charitable donations. Saint Joseph Hospital Foundation […]
DEA, one of the fractional real estate industry’s leading international sales and marketing consultants, has hired Verdi Behavioral Marketing to plan, execute, and track multiple direct mail lead generation campaigns to drive sales of its clients’ projects. These vacation home developments include the Residences on King in Charleston, SC; Fairmont Heritage Place El Corazon de Santa Fe in Santa […]
Synopsis: Learn the basics and the competitive edge marketing databases provide to businesses.
Verdi’s household-specific online display advertising technology has been selected by the Colorado Tourism Office as a key test in its Spring-Summer 2012 consumer campaign. The multimedia “Come to Life” campaign, created by Karsh\Hagan Advertising, is one of CTO’s largest marketing initiatives to date. Verdi’s portion of the CTO campaign will run in key geographic feeder markets and […]
Cricket Wireless has selected Verdi Behavioral Marketing to launch a new targeted direct response marketing initiative to drive highly-likely buyers of cell phones and wireless service into selected Cricket stores. Cricket Wireless, also known as Cricket Communications, Inc., provides wireless services to roughly six million customers and operates the seventh largest wireless telecommunications network in the […]
Girl Scouts of Colorado has retained Verdi Behavioral Marketing to fully capitalize on the non-profit’s constituent database and launch multiple, segment-specific, fundraising appeals throughout 2012. GSCO’s goals are to engage more donors, broaden its donor database, and increase certain key performance metrics. Girl Scouts of Colorado serves more than 30,000 girls across the state. With the […]
We’ve all heard this before, and it makes sense. But it’s surprising how few creative teams really tap the science behind human motivation. At Verdi we are behavioral scholars – and we love seeing how small changes to creative can make such a big difference in marketing campaign performance. Here is one of the fundamental principles […]
Turtleback Mountain Resort has engaged Verdi Behavioral Marketing to launch a cross-channel direct marketing initiative to coincide with TMR’s debut at the upcoming Denver Golf Expo. This is the first of a series of campaigns that use targeted direct mail in concert with personalized URLs and other online components to pique interest among qualified prospects and compel […]
Really? You mean people actually still send out mailings in this Internet Age? While we are channel-neutral at Verdi, it never ceases to amaze us how well DM continues to perform. With its high CPM, direct mail makes no sense at all for low-cost or ubiquitous products that everybody buys – like packaged goods. But […]
Synopsis: How you can use this advanced technique to uncover new insights and target better.
Synopsis: A quick review of single- vs. multi-touch campaigns and the “Performance Paradox.”
