Neuromarketing – using medical technologies to study the brain’s responses to marketing stimuli – is gaining traction and credibility. Kudos to Jack Neff for his recent Advertising Age article, “Snake Oil No More – Neuromarketing Has Arrived.” An informative overview of this more-credible-than-it-used-do-be discipline. Here are few quick take-aways and excerpts… Genesis: Neuro research emerged because people […]
