Synopsis: Everybody’s talking about metrics, and this article provides helpful equations and tips.
USING NEW VOTER-SPECIFIC DIGITAL AD TARGETING TO WIN AN ELECTION As the political ad season is ramping up quickly, we feel it appropriate to post this Case Study “snapshot” from a very close Colorado primary election a while back. Our technology has delivered up to a 50x return on ad spend (ROAS) for Verdi’s corporate […]
Synopsis: Here are 5 frequently asked questions about this new technology for targeting digital display ads.
Synopsis: Learn the basics and the competitive edge marketing databases provide to businesses.
Synopsis: Best practices explained for one of the most powerful components in messaging.
Synopsis: How you can use this advanced technique to uncover new insights and target better.
Synopsis: A quick review of single- vs. multi-touch campaigns and the “Performance Paradox.”