4/5/19
New Horizons in Neuromarketing


8/31/18
Using New Voter-Specific Digital Ad Targeting to Win an Election


6/8/17
New Google Search Data — Tells Us What Most Surveys Cannot


6/7/17
R.I.P. Jack Trout, Father of Positioning


5/3/17
Using Prediction Markets for Brand Research – And Medical Diagnosis


3/22/17
What Is Big Data? A Super-Easy Intro from Bernard Marr


2/18/17
Psychological Targeting: Scary or Fascinating?


1/12/17
Tidbits from CES – Possibly Useful to Marketers


12/15/16
Rebuilding the Public Trust – An Economist’s Take on It


11/2/16
A New Gift from Behavioral Economist, Dan Ariely!


8/1/15
Who’s a Great Judge of Human Character? Algorithms!


7/21/15
Retargeting Best Practices for Considered Purchases vs. e-Commerce


7/2/15
Behavioral Insights: What is Confirmation Bias and How to Avoid It?


6/29/15
B2B Behavioral Data: Using Algorithms for Targeting Job Candidates


6/11/15
Cyber James Bond: Fighting Display Ad Fraud and Putin’s Trolls


5/18/15
Doctors Continue to Utilize Social Media at Work


5/9/15
News: Google Says 46% of Web Video Ads Are Never Viewed

4/5/15
Is “Anonymization” Enough for Healthcare and Other Data?


3/31/15
Data Integrity: Challenges with Online Panel Surveys

3/11/15
Applying Behavioral Science to Marketing: Are You Leveraging Human Behavior to Influence Your Customers?


2/24/15
Direct Marketing’s Big Role in Driving Health Plan Enrollments


2/15/15
Dell Uses Data to Improve B2B Social ROI


2/8/15
Will 2015 be the Year Marketing Takes Power?


2/1/15
Analyzing Big Data? It’s No Silver Bullet


1/14/15
In the News: Tech’s Favorite Metric May Be Broken


9/20/14
“Little Brother” — Special Report from The Economist Examines Just How Far Advertisers Go to Know Your Spending and Media Habits


6/16/14
How Facebook’s Behavioral Targeting Can Help Your Marketing


5/28/14
Customer Intelligence: How Well Do You Know Your Customers?

5/22/14
Data-Driven Attribution Models – Avoid the Pitfalls of “Last-Click”


5/15/14
Harnessing Social Media to Increase Your Marketing ROI

4/30/14
Household-Specific Targeting: Win Against the Bots!


3/21/14
Measure Your Facebook Marketing ROI with Conversion Tracking Tool

2/27/14
Act Like A Publisher – The Power of B2B Content Marketing


1/14/14
Content Marketing Report Signals Need for Improvement, but That’s Not All…

11/21/13
Social Media + Customer Engagement = Trusted Brand Advocates

10/5/13
Life After Cookies? Targeting in the “Mobile Future.”


9/4/13
What the Data Companies Have On You – Or Not


8/20/13
Persuasion Tips from Old Political Consultants


8/8/13
“Math Men” vs. “Mad Men” — New Insights from the Recent Agency Mega-Merger


7/27/13
“BEYOND THE CLICK” – Much More to Campaigns Than Meets the Eye


5/25/13
What Facebook Knows About You – And Has To Deliver to Investors


3/18/13
The Sad Truth About Big Data


2/10/13
Micro-Targeted TV – What It Means for Targeting


2/4/13
The Philosophy of Data and “Data-ism”


1/11/13
Beyond Marketing – Behavioral Realities in Public Policy


6/25/12
You for Sale: Mapping (and Sharing) the Consumer Genome


2/10/12
A Few Psychological Motivators Go a Long Way in Creative


1/15/12
Yep, Good ‘Ol Direct Mail Still Rocks

4/2/17
Verdi’s Jim Fox to Speak on BMA Panel April 4


10/14/16
Verdi to Provide Strategic Data Analysis for Vancouver Marketing Firm


3/21/16
Sea Island Resort Enlists Verdi for Digital and Direct Marketing Services


1/10/16
100-Year-Old Commercial Construction Leader Retains Verdi


11/24/15
Regional Banking Leader Selects Verdi for DM Testing


7/26/15
Children’s Hospital Launches Multiple B2B Campaigns with Verdi


3/2/15
Verdi to Provide Targeted Lead Gen for Oklahoma Development


9/1/14
RockResorts Continues Targeted Display Initiative with Verdi


8/14/14
Verdi Selected to Promote J.A. and Kathryn Albertson Foundation Event


6/29/14
Verdi to Provide Strategic Services to KDB Software


4/14/14
e-Commerce Software Leader Hires Verdi for New Test Program


3/10/14
Verdi to Launch Lead Gen Campaign for The Phillips Club in New York


1/28/14
Half Moon Resort Hires Verdi for Data Profiling and Targeting


12/10/13
Verdi to Develop Marketing Plan for Children’s Hospital Colorado


11/5/13
MartzParsons Chooses Verdi for Atlantis Digital Media Tests


10/23/13
Vail Resorts Lodging Group Launches Digital Targeting with Verdi


9/6/13
Mexico Real Estate Developer Enlists Verdi for Lead Gen Campaign


4/25/13
Verdi Launches Redesigned Website


3/14/13
Verdi to Help Clean Energy Collective Promote More Accessible Solar Energy


2/8/13
Sukle Selects Verdi for Cochlear Americas New Digital Campaign


9/20/12
Costa Rica Private Residence Club Launches New Campaign with Verdi


6/14/12
The Reefs Club Hires Verdi to Drive Interest in Bermuda Real Estate


5/25/12
Verdi Launches New Site, Fundraising Campaign for St. Joseph Hospital Foundation


4/30/12
DEA Hires Verdi for Sales Lead Generation Campaigns throughout U.S.

4/3/12
Colorado Tourism Office to Deploy Verdi’s Online Ad Serving Technology

3/23/12
Verdi Selected by Cricket Wireless to Launch New DM Campaigns

2/26/12
Girl Scouts of Colorado Retains Verdi for 2012 Fundraising Initiative

1/20/12
Verdi to Provide Lead Gen Campaign for Turtleback Mountain Resort